HUGO BOSS is a global leader in the upper premium apparel market.
With some 14,700 employees around the world, the German Group develops and sells high-quality fashions and accessories for women and men under its BOSS and HUGO brands. Its products range from classic
contemporary apparel, elegant evening fashions and casualwear through to shoes, leather accessories and licensed products including fragrances, eyewear, watches, children’s fashion, home textiles and writing instruments
The repositioning of the brands is accompanied by numerous events and campaigns. The Company also sponsors premium sports such as golf, sailing, motorsports and soccer to convey brand values such as success, precision, innovation and sustainability. Sponsorship of cultural events is a further key area of the Group’s brand communications, with the Group seeking to create common ground between art and fashion with respect to design, aesthetics and creativity.
The HUGO BOSS writing instrument line was launched in 2015 and has quickly become a force to be reckoned with on the premium writing market. Approaching this segment with a fashion house point of view, the HUGO BOSS line offers perfectly crafted and performant products, while focusing innovative designs. The line offers pens on diverse creative
segments; from classical items to pens that are directly inspired by the HUGO BOSS fashion line. A selection of the pieces also find their design roots in architectural structures.
The writing line is completed with a full range of matching writing accessories, such as notebooks, folders and pen pouches, as well as electronical items such as powerbank. Today, the HUGO BOSS writing instruments are available in over 100 countries across over 2000 point of sales
The HUGO BOSS Group has set itself the objective of continually increasing the appeal of its brands. To achieve this, it employs targeted marketing measures, increasingly in digital channels. To convey brand values such as dynamism, perfection and precision in an ideal way, the sponsorship activities of HUGO BOSS focus on premium sports such as golf, Formula 1, sailing and football. Sponsorship of cultural events is a further key area of the Group’s brand communications, with the Group seeking to create common ground between art and fashion with respect to design, aesthetics and creativity. The Company also emphasizes these vital attributes through high-profile fashion events in the world’s fashion capitals.